Raymond Strother was born in 1940 in Port Arthur, Texas. After graduating from Thomas Jefferson High School in 1958, he attended Northwestern State College in Natchitoches, Louisiana on a track scholarship which he held for two years until he was asked to leave the institution because of political activities. He transferred to Louisiana State University where he became advertising director and, later, editor of the Daily Reveille. While attending LSU he worked as a night reporter and photographer for the Associated Press.
While earning his MA in Journalism, Strother focused on propaganda and its use in politics. In his 1965 Master’s thesis he predicted that media and not organization would dominate future political campaigns.
Using his instincts and political savvy, Strother became a leading strategist and consultant in American politics. He has been the media producer and consultant for Senators Lloyd Bentsen, Russell Long, John Stennis, Dennis Deconcini, Gary Hart, Al Gore, Mary Landrieu, Blanche Lincoln and others. Strother guided the Gary Hart media campaign for president in 1984 and 1988 and was assigned the Super Tuesday states for Al Gore. He worked in governors races for Bill Clinton, Arkansas; Mark White, Texas; Buddy Roemer, Louisiana; and many more. Strother has handled more than 50 campaigns for other statewide office. He has won awards for long form documentaries about civil rights hero, John Lewis and U.S. Treasurer Lloyd Bentsen.
Strother has been named to the LSU Journalism Hall of Fame. He served as both president and chairman of the board of the American Association of Political Consultants, and in 1999 was a resident fellow at the Institute of Politics at Harvard University. In 2002 Strother was given a new national award created to recognize political professionals who have an "exemplary record of achievement in the field and contributions to students and academic institutions." The annual award is now called "The Strother."
Strother has published a novel, Cottonwood, about a political consultant who loses his soul as well as his autobiography, Falling Up, How a Redneck Helped Invent Political Consulting. He is currently working on Waiting for the Trout to Rise, a book about male friendships. Strother is a frequent commentator on network television and was an analyst in the 2000 Vice Presidential Debates for PBS. He has written for Newsweek, The New York Times, Washington Post, Atlanta Constitution, and scores of other publications. Campaigns and Elections magazine called him, "the poet of Democracy."
Strother is married to his high school sweetheart, Sandy Peck, of Port Arthur. They have two children and three grandchildren. They currently reside in Bozeman, Montana, Wise River, Montana, and Washington, DC where Strother is president of Strother/Duffy/Strother political consulting firm.
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